Your link profile is like an indication that you wave to Google informing them, "Here's how to rank me!" If your link profile gets screwed up, your website remains in difficulty. How does a link profile get messed up? It gets messed up when your website gets too many doubtful linkbacks from spammy or suspicious websites.
If you start to see an expansion of backlinks like this, it might be an indication that your SEO is targeting your site with a lot of random backlinks. Instead of including link juice and website authority, these linkbacks are cheapening your site. This technique spraying a site with as much junk and random linkbacks as possible used to work.
In time, however, the traffic and rank start to drop, and an algorithmic or manual penalty could result. Show your SEO agency the list of suspicious websites, and ask them if they know where they came from. (You might or may not get a sincere answer.) Whatever the case, you now have some clean-up to do, and your agency might have triggered the issue.
Google's Penguin upgrade way back in 2012 penalized 3. 1% of all sites that revealed signs of anchor optimization, and more current updates have kept with the trend. Enhanced anchors consists of an anchor text made up of your keywords. For example, let's state your website is "www (SEO Oslo). cheapelectricguitarsonline.com." You are attempting to rank for "low-cost electrical guitars online." You acquire a backlink, and the keyword is "cheap electrical guitars online." That's a textbook example of anchor optimization.
Here's an obvious indication: Scenario: Your link profile has few or no optimized anchors. You agreement with an SEO firm, and give your SEO a list of target keywords. A couple of weeks later on, your link profile has a lot of optimized anchors, and these anchors match the keyword list that you provided your SEO firm.
There are some good SEOs out there. I hope that you're dealing with among them. Here are a few of the comforting signs that you've got a good SEO partner. A quality SEO company is going to show you what they're doing. They may not have the ability to reveal you first-page outcomes, but they do provide you evidence of things that they have actually done.
If they reveal you exactly what they're doing, that's an excellent indication. No SEO can help you unless you're helping them assist you. (Did you capture that?) If they recommend that you do specific things, this tells you that the company wishes to work with you in a partner relationship.
Here are a few of the things that quality SEO companies might recommend: Start social channels Facebook, Twitter, YouTube, Google+, LinkedIn, etc. Integrate social channels with web page Release a material marketing strategy Start a blog site Add material to your homepage Incorporate internal connecting into your existing material Optimize all site content Include alt tags to images Change your robots.
xml Improve website speed Add WP plugins like Super Cache or Yoast to enhance SEO Perform a link profile audit Disavow spammy links When the agency makes such suggestions, they're not always attempting to upsell you or fraud you. Sure, the "extra services" audits, content, and so on may cost. However this isn't throwaway money on your part. Responspartner AS SEO Oslo.